Social media the one place where if you make a mistake – it may live on longer than you. Stars and politicians are most often noted for creating social media blunders and because of their following – they are publicly crucified, sometimes rightly so.
So how do you stop from making a social media gaffe?
- THINK before you push the message out.
That may sound simple but think about it before you send it.
- Ask yourself some questions:
- Who will this benefit?
- Is this something I would want my boss to read?
- Am I benefiting my brand with this post?
- If unsure – don’t post until someone approves it.
- Just because something might be controversial doesn’t mean it shouldn’t be posted – but maybe your boss should bless it before it goes out.
- Be polite!
- Very few people can get away with being rude. Of course sometimes hard hitting facts get in the way of being nice – then at least be factual.
- Use shortened URLs!
- I use HootSuite and love that they have a URL shortener right in the product that also provides analytics for me.
- Have a social media plan!
- Very much like a business or marketing plan – a social media plan is a smart way to process what can and cannot be posted, who can post, who can approve and at what point you escalate the post before pushing it out on the internet.
- Have an emergency plan built into this that indicates who/what when there is an emergency – who posts what. Don’t wait until the emergency happens – have something your attorney has already blessed.
Of all the items mentioned above the one that should be stressed is the THINK! So many posts that get people in trouble are when they are not thinking well.
Sadly the online shoe retailer will be doing more than taking orders this morning. They will be answering a lot of questions about their customer accounts.
Zappos has a great reputation for their marketing, sales and outstanding customer service…we talk about them all the time in the marketing class I teach. However this week we will add something more to that dicussion – “how do you react when you have been hacked?”
I wish Zappos the best – if anyone can clean up a problem it should be them. Their staff have always had a “can-do” attitude that cames from empowering your employees.
read the article here
Many of the Nigerian scam letters I get in my SPAM – have “dear beloved” in the subject line – way too funny for me..no one I know uses that term. Yet – it appears to be effective – I see it often.
When I worked in banking many years ago – occasionally someone would get a physical letter (now referred to as snail mail) informing them of wealth beyond their dreams if they would only do “X” in exchange. Tellers would often see these letters and then alert higher ups that someone was being scammed. With the invention of the internet and email the scams are cheaper for them to run their marketing AND they get a higher take rate and banking staff might not be aware of a customer being scammed.
While I have always blammed greed for those that get scammed – I do wonder if they aren’t just stupid as well. I know that sounds mean but – seriously let’s look at the Nigerian Scam for what it is.
1. A person you do not know AT ALL suddenly contacts you and indicates they want to share their wealth with you.
2. You don’t know the laws of another country and yet you TRUST this person or entity that they are being legit.
3. Always in another country…not yours.
4. Add in all of the other crap that these emails entail..
Just in case you have wondered what might happen should you be dumb enough to follow through with a request – read this story – click here. You can find a million other stories both online and at the FBI…don’t fall for these stories that play to your greed.
Hackers have exposed part of the code behind Symantec Anti-Virus. My guess is the other leaders in software will be next. Read the story here
This past week I had the opportunity to present “Live Your Brand” along with my panel at SPARK here in Ann Arbor. Just watched the video playback and I am posting a link to the event. Great questions, good turn out and very happy with the whole event! Thanks to my panelists, Rich Sheridan of Menlo Innovations, Anahid Derbabian of Integrity Communications and Yodit Mesfin Johnson of NEW.
If you want to watch the video – here is the link