A Quick Guide to A/B Testing

Digital advertising is much more efficient and relatively cheaper than many other forms of traditional ads. Determining which ads work and when to drop an ad is done by using A/B testing. Yes, you can test more than two options at once, but this the simplest form to get the point across for demonstration purposes.

With these testing methods, you can create two competing ads in various formats – based upon clicks and conversions you will be able to kill one ad and keep the ad that works best:

Testing Colors

Design the same ad in different colors – same images, same verbiage, but maybe the background color is different or the image colors are different. This works well with simple images. Load both and run them in the same manner – within a short amount of time you will be able to view the ad that gets the most clicks and converted the customer to your call-to-action.

Testing Content

Usually same images, same colors but the verbiage is different. Some ads just change the first few words to all caps and that is eye catching enough. Once again, this is also an effective way to quickly assess which content is preferred.

Testing Images

We are a visual society – using the same colors and verbiage but changing the image often results in a preferred ad response. You can quickly drop the underperforming ad and continue with the optimal ad image. Using the correct visuals can really boost conversion.

Ultimately your A/B testing should prove some analysis for future ads. This is the quickest and cheapest way to see what appeals without blowing your entire marketing budget.

I admit I am a sci-fi geek!

My whole life I have been fascinated by sci-fi or what I call “future looking trends”. Many Illustration in multiple colors of a robotideas have come to fruition that were explored on shows like Star Trek.

This article discusses new opportunities for storing data – the new frontier of marketing. Let’s face it data is a huge part of marketing – review how Kroger uses they learn in their data acquisition from their frequent shopper cards. More and more companies are using or storing vast amounts of data. So understanding not only what to do with that data, and how to store it becomes a bigger and bigger issue daily. Data can be your friend as a marketer, understanding how to use it is a whole other subject, but for now, let’s look at how you store your data.

Keep in mind how ever your store your data, it should have limited access by employees that have been vetted, strong passwords and encrypted. If you do not know how to do this, I might suggest hiring someone that does. Loss of data costs companies millions each year and loss of customers. Again another subject, another day, but I needed to mention it.

Data junkies read on…my favorite is the glass storage – there are a couple of them in this article. 6 futuristic data storage technologies – http://engt.co/2bd35Iz

Keywords: #data #datastorage #datatrends #bigdata