Sadly the online shoe retailer will be doing more than taking orders this morning. They will be answering a lot of questions about their customer accounts.
Zappos has a great reputation for their marketing, sales and outstanding customer service…we talk about them all the time in the marketing class I teach. However this week we will add something more to that dicussion – “how do you react when you have been hacked?”
I wish Zappos the best – if anyone can clean up a problem it should be them. Their staff have always had a “can-do” attitude that cames from empowering your employees.